Okee Agency partnered with Beam Bean Baku from its pre-launch stage, developing a comprehensive social media launch strategy, video production plan, and community activation roadmap. The goal was to position the brand as a modern urban coffee destination in Baku — stylish, energetic, and experience-driven. The creative direction blended specialty coffee culture with lifestyle aesthetics, using cinematic visuals, dynamic edits, and bold storytelling to capture atmosphere and emotion. The launch campaign highlighted not only the interior design and product quality but also the social energy and creative community that Beam Bean Baku represents. Through integrated Meta campaigns, influencer collaborations, and on-site content production, Okee built a strong digital presence where every post, reel, and story amplified the brand’s identity and cultural relevance.