Okee & Caspian Bay | Logo & Brand Identity, Social Media Launch Strategy

Caspian Bay

Project Info:

Okee Agency partnered with Caspian Bay to create a brand identity and communication system that unites architectural precision with emotional storytelling. The visual language was inspired by the natural elements of the sea — soft gradients, fluid lines, and neutral tones — creating a brand that feels both luxurious and calm. The social media launch strategy positioned Caspian Bay as more than a residential project — it became a symbol of balance between nature, design, and contemporary lifestyle.

Services:

Logo & Brand Identity, Social Media Launch Strategy

Client:

Caspian Bay

Industry:

Real Estate & Luxury Residence

Date:

2025

Build streamline and evolve together with solution

‍Caspian Bay is a premium residential concept located along the Caspian coastline, designed to capture the essence of seaside serenity through modern architecture and refined living spaces.

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About Our Work

Our creative direction focused on building a cohesive visual system that embodies the calm energy of coastal life.

From logo creation and typography to photography mood and motion direction, each element was designed to evoke a sense of freedom, elegance, and belonging.

For the digital launch, Okee developed a content and social media strategy centered on storytelling, community engagement, and aspirational visuals — introducing Caspian Bay as a premium brand that speaks to dreamers, investors, and modern homeowners alike.

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Scope of Work

+ Logo & Visual Identity System

+ Brand Strategy & Messaging

+ Social Media Launch Concept

+ Content & Campaign Direction

+ Visual Assets for Digital Rollout

Build streamline and evolve together with solution

And now, let's back to work!

Company

Social

Office