PASS – Player Assistant Sport Service
Project Info:
Okee positioned PASS as a trusted authority in the global sports ecosystem with a brand system that reflects precision, credibility, and international recognition. We developed the tone of voice, messaging, and a clear visual identity, alongside a structured digital presence
Services:
Design, Strategy & Consulting, Branding
Client:
PASS – Player Assistant Sport Service
Industry:
Sport & Justice
Date:
2024
Build streamline and evolve together with solution
PASS is an internationally recognised legal office specialising in sports law, with representation at AFFA, FIFA, and CAS. Our mission at Okee was clear — position PASS not just as a legal service, but as a powerful player in the global sports ecosystem. PASS is more than a law firm. It’s a symbol of justice in sport.
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About Our Work
We started with a brand tone and messaging framework that captured the authority, precision, and trust that PASS offers. Then we developed a complete digital rollout —
• Copywriting aligned with sports professionalism
• Social media structure tailored for legal communication
• Visual system based on clarity, credibility, and international standards
Scope of Work
- Brand Messaging System
- Website & Social Media Copywriting
- Digital Communication Strategy
- Visual Content Guidelines
- Localization & Legal Tone Adaptation